Press Release
Koenig & Bauer wins German Brand Award

High accolade for brand management in press manufacturing

•	Traditional-modern central theme of Koenig & Bauer brand
•	Brand management and brand communication as entrepreneurial success factors
•	Promotion of German economy competence in design issues

Würzburg, 29.06.2018	
Koenig & Bauer was one of the winners of a German Brand Award 2018. This prestigious prize was awarded for the third time by the German Design Council and the German Brand Institute. It recognises innovative brands, consistent brand management and sustainable brand communication. The aim of the award is to discover and present new brand trends.
The press manufacturer with headquarters in Würzburg won the jury over with the Koenig & Bauer brand’s traditional-modern central theme – factual and modern in appearance, but also a reminder of the company’s two founding fathers, who laid the foundations of press engineering more than 200 years ago. “We are proud to have received this high distinction,” says Dagmar Ringel, director of corporate communications and marketing at Koenig & Bauer. “Our cutting-edge umbrella brand shows clearly what our company stands for – the union of tradition and innovation in press engineering.”
Initiator of the German Brand Award is the German Design Council which was founded in 1953 based on the initiative of the German Bundestag by the Federation of German Industries and some leading companies as a foundation to promote the competence of the German economy in design issues. Together with brand consultancy GMK Markenberatung this resulted in the German Brand Institute, which awards the coveted prize annually. The award recognises the commitment to the competitiveness of strong brands and is intended to raise awareness of brand management and brand communication as entrepreneurial success factors.
The German Brand Award honours the contributions of outstanding brand management and brand communication in the competition categories “Excellence in Branding”, “Industry Excellence in Branding” and “Excellence in Brand Strategy, Management and Creation”. All award winners were nominated in advance either by the German Brand Institute, its brand scouts or a panel of experts. The interdisciplinary jury is made up of representatives from the fields of business and science.
Koenig & Bauer received a so-called special mention in the category “Industry, Machines & Engineering” for its new brand relaunch implemented in autumn 2017 on the occasion of the traditional company’s 200th jubilee. The prizes were awarded at an official gala ceremony on 21 June 2018 in Berlin.

Photo:
Koenig & Bauer received the German Brand Award in the category “Industry, Machines & Engineering” for its brand relaunch

Press contact
Koenig & Bauer AG
Dagmar Ringel
T +49 931 909-6756
M dagmar.ringel@koenig-bauer.com

About Koenig & Bauer
Koenig & Bauer is the world’s second-largest printing press manufacturer with the broadest product range in the industry. For 200 years, the company has been supporting printers with innovative technology, tailor-made processes and a wide array of services. The portfolio ranges from banknotes, via board, film, metal and glass packaging, through to book, display, coding, magazine, advertising and newspaper printing. Sheetfed and webfed offset and flexo printing, waterless offset, intaglio, simultaneous perfecting and screen printing or digital inkjet – Koenig & Bauer is at home in virtually all printing processes and is the market leader in many of them. In the financial year 2017, the approximately 5,600 highly qualified employees worldwide generated annual sales of more than EUR 1.2 billion.

Further information can be found at www.koenig-bauer.com